In what is just another repulsive showing on how little most companies value women, the folks over at Reebok may have just taken the proverbial cake. Last month the company made a big and proud announcement that drove the nerd-community wild. The plan was to release the iconic Reebok Alien Stomper hi-tops –the ones made famous by Sigourney Weaver in her iconic role as Ellen Ripley in the movie Aliens– for sale to the general public.
Please take note that Weaver’s character is called ‘Ellen’ Ripley. Not ‘Jim’ Ripley. Not ‘Steve’ Ripley. And certainly not ‘Reginald’ Ripley. Yet, for some strange reason, the (what I can only presume are) crotchety old men over at Reebok opted to release the cult classic shoes in men’s sizes only. For real. No joke.
The release was supposed to be a special promotion as part of the Alien day (04/26) celebration, which is a day set aside to celebrate the Alien franchise. It was determined that April 26th would be the day because the films primary antagonists, the xenomorphs, were discovered on a moon called, LV-426.
This is just the latest in a series of blunders by corporations failing to market to women, most notably with the release of various toy lines put out to promote Star Wars: The Force Awakens, which all but forgot about the films lead, Rey, who is also notably a woman. This move by Reebok, however, might even be considered a bigger slight because of just how associated they are with Aliens Ripley.
At this point the shoes have entirely sold out, but they were allegedly released in a minimal size range that, even if you did the conversion from men’s to women’s sizes, wouldn’t have been able to accommodate Ripley. Basically, if you were a women with small to average sized feet, you wouldn’t have been able to get a pair that fits. Again, nice move Reebok.
So what do you think? Should Reebok be ashamed of themselves and issue a sincere apology to all the ladies out there that might have liked to purchase a pair? As always, let me know what you think in the comments section below.Follow Us: